Beijing 2008 Olympic Image & Look

The project of the Beijing 2008 Olympic Games Image and Look aims at creating unique, complete and consistent visual images for the Beijing 2008 Olympic Games and Paralympic Games through architectural development and integrated application and management of the image elements of the Beijing 2008 Olympic Games and Paralympic Games. The Olympic image elements are basic elements of the project of Beijing 2008 Olympic Games Image and Look, which include the Olympic Symbol, Beijing Olympic Games emblem, its color system, theme slogan, secondary marks, mascots, Olympic Pictogram, core patterns and a set of photographic images. The Olympic Rings and the image elements of the Beijing Olympic Games, whose design has been completed, symbolize the Olympic Spirit and the concepts of this edition of the Olympic Games, and serve as the basis for the creation of the Beijing 2008 Olympic Games Image and Look. They are the carrier to showcase to the world the culture and tradition, as well as the city images and human spirit of China and Beijing. They constitute significant wealth of the Beijing 2008 Olympic Games.